US Radio Networks

Elon Musk suggested to President Trump that US networks like Radio Free Europe, Radio Free Asia and VOA (Voice of America) are no longer listened to and that they are just radical left…while costing $1 billion dollars a year.

I have to assume that much like the change in government, a change in programming would be necessary. If we broadcast the positive attributes of America vs the left, we could still be a valuable source of information. If we stop, others will try to fill the void.

Having run radio stations for many years in Los Angeles, when ratings could not sustain profitability we didn’t just sell the station, we changed the programming to fill a niche in the marketplace. As an example, XTRA was all news all the time but had a weak signal in LA (transmitter in Baja). When stronger signals like KFWB and KCBS both changed formats to All News, we changed to Beautiful Music which saved overhead and gave us profitability.

Much like today’s talk radio formats, they lean conservative and not liberal for that brings in the broadest audience.

All we need is a change in format (programming).